Integrated Communications Management

Almost Famous

Almost Famous, teambuilding and corporate events, approached Zadro Communications for support with their launch. They had an exceptional product but needed to be introduced to their target market.

As part of their Integrated Communications Management, we worked alongside Almost Famous to develop key messages and its offering. After writing the web copy, we created a tagline to sum up Almost Famous and a diverse range of collateral.

A flyer was designed which replicated a vinyl record which received a very positive response. We also redesigned the Almost Famous website, created exhibition stand banners, fact sheets, case studies, web ads and an e-newsletter.

One of the aims of the collateral design was to portray the message that Almost Famous is no ordinary teambuilding experience. Their strong branding and unique collateral sets them apart from their competitors and gives them a unique edge in the market.

Read Testimonials

Integrated Communications Management

Staging Rentals & Construction Services

Staging Rentals & Construction Services had expanded nationally. It faced the challenge of how to emulate the successful elements of the business with new staff, states and markets.

Zadro Communications conducted a comprehensive program of analysis; our objective eye examined the company and we developed a Communications Plan which outlined the strategies for the next level of growth.

Through close collaboration with senior managers, a completely new way of doing business internally was nurtured. The result is more effective resolution strategies and clearer communication.

Over three years specific campaigns have worked to strengthened the brand. The company has raised its profile in its industries and continues to seek burgeoning markets.

As an ongoing relationship Zadro Communications is constantly reassessing and re-evaluating direction and messaging. Each year a new plan is written to adjust and adapt to the changing environment, competition and demand.

Read Testimonials

Integrated Communications Management

Jivve

Jivve, a fast growing car buying company that provides speed and quality of service came to Zadro Communications to get support with the launch of the business. It knew what kind of company it wanted to be, but it needed help to develop a visual manifestation that communicated its profile and objectives in a concise, targeted and attractive way.

We worked closely with Jivve to develop its Corporate Identity. The company was named, a logo developed and a suite of communication products were produced. Key messages were devised to articulate what the company stands for and its service offering.

The final result is an original and dynamic company name, logo, tagline and communication products that reflect the energy and identity of the company. The strong branding differentiates it from its industry competitors. Jivve's Corporate Identity is supported and activated by a detailed Communications Plan that maps out the next year in the development of the company.

The Strategic Communications Plan is to be rolled out via the Integrated Communications Management of Jivve. It includes strategies and project plans for the staggered launch of Jivve, merchandising, website development and public relations campaigns. Jivve now feels confident about its direction and has already built up loyalty within the company and amongst its partners.

Read Testimonials

Public Relations

Nigel Collin

When creative thinker, speaker and facilitator Nigel Collin wanted to pursue his passion for teaching others how to be creative in their life and business full time, he asked Zadro Communications to come on board.

But who is Nigel Collin, what makes him different and why should a company employ him to inject creativity?

These are some of the issues that we wrestled with in order to truly engage with, understand and ultimately communicate this very unique and valuable service to a targeted audience. We went to the market to find out what was needed and understood by creative thinking. The results were pivotal to the subsequent development of key messages.

We then developed angles and pitches to companies and media with many articles being published in various magazines and industry journals. We further raised Nigel's profile through e-newsletters, a campaign of media releases, launch of an e-book, event appearances and a new website.

Read Testimonials

Strategic Planning and Website Development

NAGCAS

NAGCAS is the National Association for Graduate Career Avisory Services. Its objective was to be sought after in political and media discussions for its expertise in graduate career issues. It needed to boost its image, its offering to members and its profile as a leading advocacy body.

Zadro Communications conducted an analysis of the organisation's vision, values and objectives. We then compiled, refined and organised all the information into a Communications Plan. This plan clearly set out the new strategy for growth, development and direction for the future of the organisation.

One of the key strategies was the overhaul of the NAGCAS website. It had become dated and didn't reflect the dynamic work and strong commitment of the organisation. Zadro Communications set to work rewriting all the copy for the site ensuring all the key messages were clear. The website needed to be relevant, inviting, and informative whilst encouraging communication amongst the members.

The result is a contemporary website that demonstrates the professionalism, motivation and national reach of this respected association. The site is a gateway to information and the latest research on graduate career services. It supports Career Practitioners with information on events and member details and most importantly provides a strong representation of their profession.

Read Testimonials

Business Strategy

Meditech Nursing Service

A growing business having recently undergone a change in ownership needed a strong new direction, articulated goals, strategies and to work out just who they were and who they wanted to be. Zadro Communications worked with Meditech Nursing Service on developing a strategic business plan complete with core corporate values upon which all strategies were focused.

We worked with the Managing Director to understand the business and develop a clear vision. With Zadro Communications in the background the Managing Director worker closely with staff gathering input and contributions.

The final result is an exciting, professional and strategic plan that encapsulates this unique service, its dedication and commitment to patients. The plan, broken down further into actions, timelines and budgets keeps the business on track and has them well on the road to success.

Read Testimonials

Culture Management

Hopping Mad

After 11 successful years in business, this Sydney based web and graphic design company asked Zadro Communications to do a 'Gordon Ramsey' on them. Come into their 'kitchen', have a look at all the nooks and crannies, analyse what we saw and provide recommendations on what they could do to move to the next stage - growth and expansion.

We rolled out our unique organisational culture program that involved interviewing all the staff and directors. We presented the findings warts and all (without the Ramsey language!) to the Directors alongside a ton of practical workable recommendations.

We worked through internal communication strategies, ways of resolving issues, how to encourage new ideas, designed a staff meeting, cleared the spider webs and injected a new enthusiastic energy into the company.

The result is dynamite as this design company is reinvigorated and on the way to stardom.

Read Testimonials

Copy and Design - Newsletter

Parkview Group

Parkview Group, a construction company, seeks to inform and engage local people and businesses in order to espouse their commitment to developing community through exceptional buildings.

A newsletter with a clever template design was created with four interchangeable elements that are tailored to each particular development. The Parkview Point is designed and written for each edition by Zadro Communications.

Read Testimonials

Copy and Design - Flyer

Staging Rentals & Construction Services

To promote the newest staging product to hit the meetings and events market, Zadro Communications managed the production of a DL flyer to hand out at tradeshows and as an insert in newsletters. Zadro Communications oversaw the whole process from the photography to the design and printing.

Read Testimonials

Copy and Design - Brochure

SLASA

The South and Latin American organisation for Social Assistance needed to inform aged care services how they could support them in providing service to older people from a Spanish speaking background. We decided that a brochure was needed to put across a strong message, clearly and effectively. Zadro Communications designed, wrote and desktop published this attractive two page brochure.

Read Testimonials

Copy and Design - Annual Report

SFNSW

The Schizophrenia Fellowship of NSW has 35 staff working on 10 projects. Their annual report not only needed to fulfil statutory regulations but celebrate the many and myriad achievements of the year. Zadro Communications successfully managed the collection of reports, edited, designed and desktop published the 48 page report.

Read Testimonials

Copy and Design - Corporate ID revamp

CDS Security

CDS Security needed to boost its image as a quality security provider for the private and public sector. It was already satisfying existing customers, but wanted a more professional face to bring in new clients.

We started by giving the existing logo a modern face-lift. The new colours and enhanced logo were then used to design a suite of communications products including business cards, with compliments slips, letterhead and envelope, stickers, signs, t-shirts and more.

The revamp also included a high quality corporate profile which would easily communicate to potential customers what services and products CDS Security provides. The security provider wanted a memorable 'leave behind' piece of collateral that would strongly support their sales calls. The corporate profile needed to be clear, professional and explain the company's capabilities and unique selling points quickly and efficiently. We chose a six sided fold out brochure to demonstrate their point of difference and full range of services. The unusual size is intriguing to the reader as they open up the corporate profile to reveal more about CDS Security.

The corporate profile is not only informative; it includes a strong call to action and consistent messaging and branding. The use of the colours, images and words are followed through in a new website ensuring a seamless introduction to the company.

The new Corporate Identity was then translated to a completely new website, with refreshed copy that gives a clear and concise message about their service offering.

Read Testimonials

Copy & Design - Ads

GlobileNet

GlobileNet exists in the office telecommunication space dominated by large Telcos. The company needed copy and design that broke away from the usual telco advertising experience and establish themselves with a strong point of difference in product and service.

Their magazine ad and DL campaign is built from an image that is synonymous with the name of the company - GlobileNet. A bright, dynamic glowing globe with technological symbols radiate out off the page catching the readers eyes. Then the simple offer and call to action complete the communication. The target media has been carefully selected to reach potential clients.

We are currently working on revamping the GlobileNet website with stronger branding, a more user friendly interface and a Content Management System for easy and regular updating.

Read Testimonials

Public Relations Campaign

A LIST Guide

When the leading event organising directory was launching their inaugural national A LIST Guide Australia 2009, they came to us to conduct a public relations campaign to boost awareness and use of their new product around Australia.

We produced a campaign of media releases targeting the mass and trade media. We leveraged our strong media contacts in the Meetings and Events Industry with this great story and A LIST Guide received coverage in an array of publications including Main Event, Spice News, CIM News Bytes and Travel Daily.

In a successful strategy to build the profile of Amy Merriman, Managing Director A LIST Guide, we got a great result with Australian Financial Review Magazine doing a first page profile.

The result was an influx of enquires for a copy of the guide, potential listers and a boost in Amy's profile.

Read Testimonials

Website Copy, Design & Development

Fusion Entertainment - Creative Technology, Seamless Delivery

Fusion Entertainment is a rapidly growing production company that services the corporate and meeting and events industries with exceptional lighting, audio and video for live, large and special events.

Director Paul Walton identified a gap between the high quality of work Fusion Entertainment was producing for its clients and their out-of-date website. Paul decided to take his business to the next level with a revamp of his website for a more professional look and to boost marketing activities.

Initially, Zadro Communications worked closely with Fusion Entertainment in an intense session to understand and articulate the key messages, the nuances behind the brand, services and the communication objectives. We used the information to design the website architecture, create a new tagline and write copy for the new service categories and page suggestions.

Fusion Entertainment had a clear visual conception of their new site. By taking the core elements of their brief and adding suggestions, Zadro Communications was able to come up with a result that combined the essence of the client's vision with a professional touch.

The result is a functional, attractive site that reflects the true nature of the unique brand and clearly articulates Fusion Entertainment's service offering.

Read Testimonials

Copy and Design - Promotional Package

Youthsafe

Youthsafe asked Zadro Communications to help launch SafeClub, their new sports safety training program for community sports clubs. The launch plan needed to be implemented in time for an event at the Department of Sport and Recreation and have strong word of mouth marketing strategies.

We designed a strategy which included the development of collateral, key messages and copy to promote the SafeClub program and its benefits. We developed collateral specific to the different phases of the program; prepared SafeClub to respond to enquiries; directed traffic to the website for downloads; and ensured an easy way for Sporting Associations to promote and roll out the training.

We created an A4 brochure and flyer as part of the collateral and marketing for SafeClub. The flyer was designed to replicate a tennis ball, based on the logo of SafeClub. Templates were created to help SafeClub respond to enquiries and to assist clubs in promoting the training, all encompassing the same SafeClub "look" and ensuring consistent messaging and branding.

Upon completion of the project, Youthsafe was so pleased with the result that we were then asked to redesign the SafeClub training workbooks.

Youthsafe was thrilled with the efficiency, helpful advice and attention to detail that was provided by Zadro Communications during the project.

Read Testimonials