What is Graphic Design? PDF Print E-mail
Written by Zadro   
Monday, 16 January 2012 22:20
Graphic design put simply is visual communication; visual problem-solving using text and/or graphical elements.

When you need to communicate a message to your audience whether to persuade, explain or grab attention - how do you do it?

Your options are verbal or visual.

Once you use any visual medium, with text and imagery or even just text this is considered graphic design. Take for example a poster, logo or brochure. The elements have been carefully combined and placed, to communicate an effective message through compelling visuals.

There are a wide variety of communication tools in order to convey a message on behalf of a client to a particular audience. The main tools of graphic design are type and image.

Image-based design
Used correctly, images can be extremely powerful and are an effective tool of communication. In comparison to words, people respond more quickly to imagery as they are more able to express emotions and moods.  With image based design the image must convey the entire message.  After all, “a picture paints a thousand words”.

Type-based design
Type-based design uses nothing but typography to convey a message. Designers use words in a different way to copywriters.  A designer uses different fonts, type size, colours, columns, margins and spacing to make the text unique and visually attractive. Just like the meaning of words, how the text looks is just as important for a graphic designer.

Image and Type
When designers combine both text and images to convey the message to the audience, it is known as image and type design. It is the designer’s job to use the right typographic elements and combinations to make sure the type and image complement each other to create a powerful visual.

Symbols, Logos and Logotypes
Just like imagery, symbols and logos also have huge potential to evoke rapid responses. They are an abstract way of representing a specific idea or identity. Logos and logotypes reveal that the product belongs to a particular company. In order to create this, the designer must have a clear understanding of what the company identity or idea represents and who the target audience is.

Take a look at the wide variety of design work that Zadro Communications has completed:
Last Updated on Monday, 16 January 2012 22:28