| The Rewards of Awards |
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| Written by Sara McGregor |
| Thursday, 16 September 2010 00:00 |
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Z Connections | Edition #20 Sept 10 | The Awards Edition 1. Awards stamp your organisation with professional credibility. Prospects are far more likely to believe your capabilities if they have been recognised by your peak industry body. 2. The application process is valuable in itself, forcing you to assess your organisation, identify its strengths and articulate its points of difference. These ideas provide great material for your entire marketing communications and business development. 3. Winning or becoming a finalist provides a chance to showcase your work and build a reputation amongst your peers as an industry leader, which inevitably leads to larger business opportunities. 4. Most awards will promote their finalists and winners, providing advertising and public relations exposure that far exceed the entry fee in value. 6. The leverage you can gain from your award participation is enormous; you can promote your achievement via e-newsletters, websites, emails, PR and advertising. 6. Good for morale. A team behind a winning company is a happy and proud one. The process for putting an award together, winning or becoming a finalist is the ultimate team-builder. |
| Last Updated on Thursday, 16 September 2010 05:52 |
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