Our Services

COMM*BAT - Your Marketing Swot Team Sociable - Your Social Media Strategy Zadro Community

Z Connections | Edition #10 Oct 09 | WHAT THE TWEET IS IT ALL ABOUT?
Article by Felicity Zadro

As the world is being swept up by the Twitter bug, more and more small and medium sized business owners are considering, what is twitter and what can it do for my business?

What is Twitter?

Twitter is like the newspaper boy standing on the street corner yelling, ‘Extra, extra, read all about it! New medium for business! Read all about it!’ It is a headline, a blast of information, news or opinion that is being broadcast. But in Twitter’s case, instead of just passersby getting the news, people who have opted-in (your followers) see your headlines first, and instead of only people in a restricted area getting the information, it is open for the entire online world to hear.

So if you could get short sharp bursts of information out to a targeted group of people – who want to hear your news – what would you say? What impression would you want to give? What story would you tell?

Enough of the pet news please!

People tweeting about episodes with their pets or their dinner are scaring the business community away. Busy business people don’t have time to read this stuff and most people don’t care about the personal minutia of their colleague’s lives. If your persona is key to your brand, then sure be personal – but be clever.

What to Tweet?

Using Twitter for business means having interesting, credible and relevant information about your work, your clients or your business related activities. You can also use it as a teaser or a pointer to something else. You might mention the special you have just uploaded on your website, the headline article in your newest e-newsletter or an article published by someone else who talks about an issue related to your product and service. (See the Guru Link for a list of suggested topics)

Twitter is a Business Tool

It is important to consider that whilst Twitter is already changing the way people interact and communicate with you - it is still a business tool. It is vital to have a strategy for your use of Twitter; guidelines for the information you will send, who you will connect with etc (see Julia’s article on Social Media Plans).

Even if you choose not to use Twitter for your business (it isn’t relevant for everyone), at least go and explore the newest phenomenon, just so you know what everyone is talking about!

If you have any questions, This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Client Testimonials

"You've essentially played an incredibly crucial part in putting our company 'on the radar'..."
"Zadro understands our business and they understand our industry. The communications plan that we have developed with them is clear, concise, measurable and achievable..."
"We benefited greatly from Zadro Communications’ assistance in developing our approach to social media as part of our overall communication strategy..."
"Thank you, I found the training day very valuable..."
"The service we have received and the quality of the papers has been most impressive..."
"My letterheads & business cards just arrived and they are really beautiful..."
"Avocado Group has been thrilled with the results of our new ezine and logo. Zadro Communications has worked efficiently and professionally..."
"Working with Zadro Communications has helped us create a strong brand presence within our target market..."
"I really appreciate the efficiency, helpful advice and attention to detail that has been provided..."
"It’s been great working with Zadro Communications on my website and the end result has definitely proved to be of great value..."
"It is refreshing to work with a team of people that not only really want to understand your business, but are keen to play an integral part in your business..."
"I would like to express my gratitude for the contribution of Zadro Communications to the public relations and communications campaign for the launch of A LIST Guide Australia..."
"Zadro Communications looks after all my communication, marketing and PR needs – and as a result has changed the face of my business..."
"Zadro Communications embodies a true spirit of enthusiasm and exhibits genuine delight in the work they do for Almost Famous..."

Subscribe: Z Connections

Your Name

Email Address

Zadro Communications

Our Services

Client Testimonials

Subscribe: Z Connections