Using Social Media at Tradeshows PDF Print E-mail

Z Connections | Edition #16 May 10 | The Value Tradeshow Special Edition

Using Social Media At Tradeshows

Social media is now a big part of tradeshows.  It has become an essential pre-show tool for connecting the exhibitors and their audience.

For exhibitors, social media is a way of engaging visitors as active contributors in an online community, gauging the potential attendance by pre-registered visitors, creating a ‘buzz’ to attract mainstream media attention, providing added value through additional exposure and directing traffic to exhibitor websites.

For visitors, engaging in the online community gives access to exhibitors and their products so you can plan your visit and keep informed through the live stream of news coverage from the show.