Z Connections | Edition #16 May 10 | The Tradeshow Special Edition

The Value of Participating

In this day of mass electronic communication, tradeshows present a rare and precious opportunity to connect with potential clients, colleagues and competitors face-to-face.

The power of face-to-face time is undeniable; relationships are really formed when you see people, shake hands and share a moment. Investing in the time to ‘pound the pavement’ with your peers reaps huge gains.

Tradeshows are essentially an active marketplace - a captive audience in which to talk about your products and services, demonstrate their value, and get people to taste your food, touch your décor and see the impact of your presence.

Tradeshows can be the lynchpin of a well thought-out marketing communications strategy.

Whether you are visiting or exhibiting at a tradeshow, getting a good return on investment for your money and time comes down to how well you plan and execute your strategy.
There are some things you must have for participating in a tradeshow - a pre and post-show plan, goals for your participation, key messages articulated and communicated, a solid follow-up plan and a budget!

We’ve collected the best 10 tips for Tradeshows below