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How small businesses can get in amongst it.
What is everyone talking about?
If you haven’t got your head around how social media could benefit your business - you are not alone; for whilst there are millions of people using social media channels such as Facebook, Twitter, Linkedin, YouTube and Flickr, applying this new media for business gain is another story.
Why bother even thinking about social media?
One of the most exciting developments in human history is happening right in front of our eyes. The world really has changed forever.
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By Felicity Zadro
If you held up a large lens that allowed you to look at your company’s organisational culture, what would you find? What would your colleagues’ behaviour, language and expectations say about your organisational culture? And if you found something you wanted to change, how you would go about it?
Culture is a word banted around in many circles; biology and the arts to name only two. However when we talk about culture in an anthropological way, we are talking about a concept that is so powerful, so important to our lives and so often taken for granted.
Culture is how we make sense of our lives. It is a complex phenomenon that is heterogeneous, flexible and continually changing. Just as individuals and the broader systems in which we live are dynamic, constantly evolving and adapting to surrounding conditions, so does culture. Culture affects adaption to surroundings and is in turn affected by that change. Activities and symbols that reflect and celebrate culture also work to sustain it.
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Z Connections | Edition #22 Feb 11 | Does your business need a New Year's resolution
Here are some business resolutions worth keeping:
Better communication
Keep in touch with your customers through networking, social media and by simply picking up the phone. To stay top of mind you need to stay in contact!
Save money
Clever marketing costs very little – and social media is free! Just make sure you devise your strategy first and have the time to devote to whatever mediums you choose.
Have a makeover
Give your communications strategies a new look and feel or refresh your brand – you’ll be amazed how much a few tweaks can breathe new life into your communications.
Get in shape
Give your marketing muscle a workout and be fit for the year ahead. Preparation and training are key!
Need some coaching? Zadro Communications can help you stick to your resolutions for 2011.
Click here for our full list of services.
Do you have any questions? Email us |
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Z Connections | Edition #23 Apr 11 | New Places New Faces
Taking the next step in your business
Moving premises was a big tick off the Zadro Communications strategic plan. It has given us more space to grow, a more comfortable working environment for the team and a refreshed sense of purpose, not to mention an array of new cafes to introduce our clients to!
As your business grows, it is important to have a strategic plan to ensure you know what your goals and objectives are. It may not involve moving premises, but you may consider diversifying your products or services, identifying areas of further growth, taking on new staff members, improving your internal processes or redesigning your logo and collateral. Whatever your ideas, make sure you have a strategic roadmap to follow, tick off and keep you on the right path.
Click here for our full list of services.
Do you have any questions? Email us |
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Z Connections | Edition #23 Apr 11 | New Places New Faces
The days of conference presenters boring event audiences all over Australia are numbered with the launch of Triple Eden: Event Communication Training.
Triple Eden training goes right to the heart of event managers and professional conference organisers needing to deliver return on investment for their clients.
Three event industry professionals with a passion for event communication are the driving force behind this new initiative.
Rob Vass – Show Production Institute, Felicity Zadro – Zadro Communications and Nigel Collin – Leading Creatives have devised a training formula to meet the needs of busy event people.
Over three days, in three different weeks, participants will learn how to manage and mentor presenters to be interesting, provide great content and rehearse, then how to promote presenters as a cornerstone to their event marketing strategy and finally how to deliver a compelling and professional session.
For more information and to register your interest, visit. |
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