ZADRO COMMUNICATIONS - Public Relations

Public Relations

PR gets your clients talking. Our insights and enthusiasm will build a buzz in your target market and get your clients talking about your products and services in the best possible way. So if you have something to say or sell, talk to us about developing ways of getting your business out there. We can develop everything from media releases, media placement, product launches, client events and exhibition presence.

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CASE STUDY
Nigel Collin Creative

Brief

When creative thinker, speaker and facilitator Nigel Collin wanted to pursue full time his passion for teaching others how to be creative in their life and business, he asked zadro communications to come on board to help him.

But who is Nigel Collin, what makes him different and why should a company employ him to inject creativity? What is the value of creativity in business and what difference could it make to the bottom line?

These are some of the issues that we wrestled with in order to truly engage with, understand and ultimately communicate this very unique and valuable service. We have worked to facilitate these discussions and they have proven crucial to the roll out of a communications program.

Solution

We went to the market to find out what they wanted, needed and understood by creative thinking. The results were pivotal to the subsequent development of key messages.

We developed angles and pitches to companies and wrote articles that have been published in various magazines and industry journals.
We’ve worked on getting testimonials and ‘proof’ that it works and written case studies. We’ve worked on raising Nigel’s profile through e-bulletins, a campaign of media releases and event appearances.

Nigel’s book, thinkBITS has played a significant role in his public relations as we use it for leverage, media angles and of course sales!

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