Z Connections | Edition #15 Apr 10 | The Value Of Finding The Perfect Partner
Article by Sara McGregor

Partner Up for Added Value

Have you ever thought about the value of marketing partnerships?
 

Developing marketing partnerships with similar or complementary businesses can lead to great rewards, simply by picking up the phone!

Once you’ve established a relationship with a marketing partner, you can team up and cross-promote respective initiatives promotions or events.

Leverage across newsletters, write copy and include links to your website, offer discounts on your services for their members or clients, and ask if they have advertising opportunities.

However, like all relationships, they are a two-way street and you must be prepared to hold up your end of the bargain.

One way to avoid any disputes on contra services is to write up a marketing partnership agreement, stating what each party is willing to do for the other and both signing it. 

In the short term you will get a PR boost for your campaign. In the long term, you have the potential to build long-term relationships with marketing partners and widen your reach by the thousands.

Now that’s great value.