Brief
A Sydney based staging company that recently expanded nationally faced the issue of how to take the successful elements of the business and emulate them through a brood of new staff and new states.
For this to happen it was equally important to get the staff onboard, to recognise the ‘way things are done around here’ (the existing organisational culture), and encourage an understanding of new and burgeoning markets.
The company needed to find out who they were, what they were currently communicating, internally and externally, and who they wanted and needed to be as an organisation in order to get to the next level.
A program of analysis took place; advertising, the website, internal communication procedures, language, dress, ways of resolving conflict, meeting agendas and lines of authority – to name a few areas – were scrutinised.
Many discussions with key players ascertained what the successful ingredients were, and what elements were holding the company back. |
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Solution and Result
Many strategies were implemented. A completely new strategic planning process was instigated with management team conferences and defined goal setting. Key messages and core values were articulated and promoted internally through a new staff newsletter, noticeboards, staff events, more and better emails, procedures for letting staff know crucial information, uniforms, and many discussions on the use of language and its effects as well as the importance of leadership.
Staff surveys and in-depth customer research helped to inform the decisions and develop effective strategy.
Externally, a new website, tradeshow stand, a complete revamp of the advertising (artwork and placements), alliances, case studies, external newsletter and e-bulletins helped the company communicate who it was.
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