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Website Design NAGCAS is the National Association for Graduate Career Advisory Services, the national network of careers services in tertiary education. NAGCAS provides support, information and opportunities for professional development to graduate career practitioners and offers a highly valuable perspective to government, industry and media. NAGCAS's objective was to be sought after in political and media discussions for its expertise in graduate career issues. It needed to boost its image, its offering to members and its profile as a leading advocacy body. Its website was out dated and didn't reflect the dynamic work and strong commitment of the organisation. As a first step, Zadro Communications conducted an analysis of the organisation's vision, values and objectives, which was compiled, refined and organised into a Communications Plan. This plan clearly set out the new strategy for the growth, development and direction the organisation. One of the key strategies was the development of an informative and useful website for all stakeholders. Zadro Communications set to work rewriting the copy for the site, ensuring all the key messages were clear. The website needed to be relevant, inviting, and informative whilst encouraging communication amongst the members. The result is a contemporary website that demonstrates the professionalism, motivation and national reach of this respected association. The site is a gateway to information and the latest research on graduate career services. It supports Career Practitioners with information on events and member details and most importantly provides a strong representation of their profession.
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