Jivve PDF Print E-mail

COMM*BAT

Jivve, a unique, fast growing car buying business, initially came to Zadro Communications to get support with the launch of the business.

The enthusiastic Jivve team knew what kind of company it wanted to be, but needed help to develop a vision that communicated its profile and objectives in a concise and targeted way. So we engaged them in a COMM*BAT™!.

We rallied the troops and spent a full-day COMM*BAT™ session with the Jivve team to devise their corporate identity, key messages, values and to articulate its service offering.

The final result was an original and dynamic company name, logo, tagline and a suite of communication products that reflect the energy and identity of the company, and strong branding differentiating it from its industry competitors.

Jivve's Corporate Identity was supported by a detailed Communications Plan that mapped out the company's development over the next year. It recommended strategies and project plans for the launch of Jivve, merchandising, website development and public relations campaigns. Jivve then felt confident about its direction and had a list of priorities from which to execute the key tasks.

The Strategic Communications Plan has been rolled out via Zadro Communications' Integrated Communications Management of Jivve. After winning the battle in its successful first year, Jivve has moved on to its Strategic Communications Plan for 2010, with a view to building the brand, partner relationships and credibility further.

Jivve