Whitepapers

GlobileNet provides office communication products and services, including system design and management, telecom products and expert consultation.

As manager of integrated marketing communications for GlobileNet, Zadro Communications identified a need to position GlobileNet as an expert and thought leader in its field. A series of White Papers were planned to offer specialist insights and guidance on key issues affecting office communications.

Issues of concern to the office communications industry and areas where education were lacking were first identified. These included data storage and backup, cloud computing, VoIP and energy consumption. Research was conducted in collaboration with GlobileNet and White Papers were written in a clear, engaging and informative style to appeal to readers. Finally, professional documents were designed and the papers were distributed via a logical campaign of emails and through the GlobileNet website.

The White Papers succeeded in capturing the attention of recipients with an item of genuine value. Qualified leads were engaged, GlobileNet emerged as a leader in the industry and forged strong relationships with clients seeking expertise.