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Website Strategy and Design

Fusion Entertainment is a rapidly growing production company that services the corporate and meeting and events industries with exceptional lighting, audio and video for live, corporate and major events.

Director Paul Walton identified a gap between the high quality of work Fusion Entertainment was producing for its clients and its out-of-date website. Paul decided to take his business to the next level with a revamp of his website for a more professional look and to boost marketing activities.

Initially, Zadro Communications worked closely with Fusion Entertainment in a focused session to understand and articulate the key messages, the nuances behind the brand, services and the communication objectives. The information was used to design the website architecture, create a new tagline and write copy for the new service categories and page suggestions. Fusion Entertainment had a clear visual conception of their new site. By taking the core elements of their brief and adding suggestions, Zadro Communications was able to produce a result that combined the essence of the client's vision with a professional touch.

The result is a functional, attractive site that reflects the true nature of the unique brand and clearly articulates Fusion Entertainment's service offering.

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Fusion Entertainment