CASE STUDIES| Case Studies |
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Zadro Testimonials
At Zadro Communications we support our valued clients from a diverse range of industries. Our clients come from the Meetings and Events, Business Tourism, Construction, Finance, Motoring, IT & Telecommunications and Education industries as well as organisations in the not-for-profit sector.
Click below to find a selection of case studies.
Design and Branding | |
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Avocado Group |
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Carer Assist |
Website Strategy and Design | |
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Fusion Entertainment |
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NAGCAS |
Public Relations | |
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A List Guide |
COMM*BAT™ | |
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IMC Communications |
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Jivve |
White papers | |
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GlobileNet |
Retained Client | |
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Staging Rentals & Construction Services |
Design and Branding
Avocado Group
Avocado Group provides inspired event cuisine for corporate events, gala dinners and weddings, at a range of Sydney's finest venues.
Avocado Group had just moved to a new location within Tattersalls Club Sydney and was in need of a modern brand refresh to reflect the creativity and inspiration of its catering. A branding extension strategy was also required, to incorporate the numerous venues Avocado Group partners with to cater for events.
Zadro Communications worked closely with Avocado Group to brainstorm a branding concept and tagline that conveyed the caterer's values and goals. Our in-house graphic designer interpreted the brief and developed a number of great options for Avocado Group, which were fine-tuned until the client was completely happy with the result. Zadro Communications also developed a style guide.
The Avocado Group team is now embracing its stylish new look which has been rolled out through all the new collateral, including the catering team's banquet jackets, catering vans, e-newsletter and the upcoming website refresh and has resulted in lots of positive feedback about the new branding.
Design and Branding
Carer Assist
Carer Assist, a program by the Schizophrenia Fellowship of NSW, is a support service for families and carers of people with a mental illness.
Carer Assist needed to ascertain the effectiveness of its services and carer opinions as to what improvements could be made. They contacted Zadro Communications to manage an Evaluation Survey, including its research methodology, all communications to carers and families, and analysis of the results.
Zadro Communications wrote a strategic survey to acquire clear and relevant data, while presenting it in a friendly and sympathetic tone. An e-newsletter template was designed with vibrant and positive imagery that matched Carer Assist's brand identity (see below). Zadro managed the announcement of the survey and encouraged responses through a series of these e-newsletters. Finally, Zadro analysed the results, drew key findings and presented Carer Assist with a detailed report.
The e-newsletters appealed to readers who responded to the survey with enthusiasm. Zadro's survey questions produced valuable information for Carer Assist, including plenty of constructive feedback. The project strengthened the relationship between Carer Assist and its carers, while providing the organisation with renewed direction and focus to improve its services.
Website Strategy and Design
Fusion Entertainment
Fusion Entertainment is a rapidly growing production company that services the corporate and meeting and events industries with exceptional lighting, audio and video for live, corporate and major events.
Director Paul Walton identified a gap between the high quality of work Fusion Entertainment was producing for its clietns and its out-of-date website. Paul decided to take his business to the next level with a revamp of his website for a more professional look and to boost marketing activities.
Initially, Zadro Communications worked closely with Fusion Entertainment in a focused session to understand and articulate the key messages, the nuances behind the brand, services and the communication objectives. The information was used to design the website architecture, create a new tagline and write copy for the new service categories and page suggestions. Fusion Entertainment had a clear visual conception of their new site. By taking the core elements of their brief and adding suggestions, Zadro Communications was able to produce a result that combined the essence of the client's vision with a professional touch.
The result is a functional, attractive site that reflects the true nature of the unique brand and clearly articulates Fusion Entertainment's service offering.
Website Design
NAGCAS
NAGCAS is the National Association for Graduate Career Advisory Services, the national network of careers services in tertiary education. NAGCAS provides support, information and opportunities for professional development to graduate career practitioners and offers a highly valuable perspective to government, industry and media.
NAGCAS's objective was to be sought after in political and media discussions for its expertise in graduate career issues. It needed to boose its image, its offering to members and its profile as a leading advocacy body. Its website was outdated and didn't reflect the dynamic work and strong commitment of the organisation.
As a first step, Zadro Communications conducted an analysis of the organisation's vision, values and objectives, which was compiled, refined and organised into a Communications Plan. This plan clearly set out the new strategy for the growth, development and direction the organisation.
One of the key strategies was the development of an informative and useful website for all stakeholders. Zadro Communications set to work rewriting the copy for the site, ensuring all the key messages were clear. The website needed to be relevant, inviting, and informative whilst encouraging communication amongst the members.
The result is a contemporary website that demonstrates the professionalism, motivation and national reach of this respected association. The site is a gateway to information and the latest research on graduate career services. It supports Career Practitioners with information on events and member details and most importantly provides a strong representation of their profession.
Public Relations
A List Guide
A List Guide is the A-Z Guide for organising evens in Australia. It is a stylish and comprehensive guide to the best venues, suppliers and activities available. It is available in a printed guide covering all of Australia and online at www.alistguide.com.au.
A List Guide invested heavily in the development and launch of a new interactive and web 2.0 site. The new site boasts many new features including an Industry Leaders section, real-time reservations at restaurants, job board and more. The A List Guide Australia 2010 book launched in January has 30% new content.
Zadro Communications carried out a three-month public relations campaign to promote the existence of the new book and website. Media releases were written and distributed to over 75 media outlets across Australia including industry specific, regional, mass and online media. Fifty industry leaders were approached to be featured in the industry leaders section of the website. Copy was edited and images were collated for this. We also launched the A List Guide's Facebook and Twitter account; we wrote content, angles and suggested the promotion of the social media channels through other communication mediums.
Media took up the story. Examples include the new book listed as a 'hot product' on a major industry website and included as a story item on numerous e-newsletters. A major Asia-Pacific media house distributed the story as well. The social media strategy was launched, and copy for up and coming wall posts regarding competitions was written. In the first week of launching, the website contained 15 profiles of industry leaders.
COMM*BAT
IMC Communications
IMC Communications designs, builds and operates efficient & reliable IT networks and infrastructure for some of Australia's largest companies. It delivers strategic, technologically sounds and creative integrated ICT solutions including managed services, networking, systems and storage, unified communications, virtualisation, technology procurement and disaster recovery.
For 15 years IMC Communications has grown its business and provided exceptional service and products. However, the company had reached a stage where the rate of growth had slowed. It had also developed a whole new range of offerings that saw it move from a technology company through to a complete system-management provider. With a few big companies under its wing, it was time to spearhead growth and propel the company into the next chapter.
Zadro Communications facilitated a COMM*BAT™! strategic planning session. COMM*BAT was designed by the team at Zadro Communications especially for medium sized businesses to help them articulate their goals, determine their strengths and set down a new direction for their future. The COMM*BAT supports the company to do an analysis of where they are now, where they want to go and how to get there.
A 12-month comprehensive and strategic communications plan was presented back to IMC Communications two weeks after the COMM*BAT session. The plan dealt with the decisions that needed to be made and set the company on a path for success and growth. IMC's plan included the instigation of management meetings and structures, the priorities for product development and promotion, internal communication channels and all marketing and communications activities.
COMM*BAT
Jivve
Jivve, a unique, fast growing car buying business, initially came to Zadro Communications to get support with the launch of the business.
The enthusiastic Jivve team knew what kind of company it wanted to be, but needed help to develop a vision that communicated its profile and objectives in a concise and targeted way. So we engaged them in a COMM*BAT™!.
We rallied the troops and spent a full-day COMM*BAT™ session with the Jivve team to devise their corporate identity, key messages, values and to articulate its service offering.
The final result was an original and dynamic company name, logo, tagline and a suite of communication products that reflect the energy and identity of the company, and strong branding differentiating it from its industry competitors.
Jivve's Corporate Identity was supported by a detailed Communications Plan that mapped out the company's development over the next year. It recommended strategies and project plans for the launch of Jivve, merchandising, website development and public relations campaigns. Jivve then felt confident about its direction and had a list of priorities from which to execute the key tasks.
The Strategic Communications Plan has been rolled out via Zadro Communications' Integrated Communications Management of Jivve. After winning the battle in its successful first year, Jivve has moved on to its Strategic Communications Plan for 2010, with a view to building the brand, partner relationships and credibility further.
Whitepapers
GlobileNet
GlobileNet provides office communication products and services, including system design and management, telecom products and expert consultation.
As manager of integrated marketing communications for GlobileNet, Zadro Communications identified a need to position GlobileNet as an expert and thought leader in its field. A series of White Papers were planned to offer specialist insights and guidance on key issues affecting office communications.
Issues of concern to the office communications industry and areas where education were lacking were first identified. These included data storage and backup, cloud computing, VoIP and energy consumption. Research was conducted in collaboration with GlobileNet and White Papers were written in a clear, engaging and informative style to appeal to readers. Finally, professional documents were designed and the papers were distributed via a logical campaign of emails and through the GlobileNet website.
The White Papers succeeded in capturing the attention of recipients with an item of genuine value. Qualified leads were engaged, GlobileNet emerged as a leader in the industry and forged strong relationships with clients seeking expertise.
Retained Client
Staging Rentals & Construction Services
Who
Staging Rentals & Construction Services is a leading event supplier of staging, drapes and event construction. It specialises in solving event challenges in clever and innovative ways for business events, television and theathre.
What, why
When Staging Rentals & Construction Services expanded nationally, it faced the challenge of how to emulate the successful elements of the business with new staff, states and markets.
How
Zadro Communications conducted a comprehensive program of analysis; our objective eye examined the company and developed a Communications Plan outlining the strategies needed for the next level of growth.
Through close collaboration with senior managers, a completely new way of doing business internally was nurtured. A new website, collateral, sponsorship agreements, internal communications, advertising and branding were rolled out.
Results
Over four years specific campaigns have been leveraged to strengthen the brand. The company has raised its profile, continues to build relationships within its industry and is now keenly involved in the social media sphere.
Within the ongoing relationship, Zadro Communications is constantly reassessing and re-evaluating direction and messaging. Each year a new communications plan is written to adjust and adapt to the changing environemtn, competition and demand.
Zadro Communications continues to work closely with Staging Rentals, even having a desk at their office to fully integrate ourselves into their communications.
