Carer Assist PDF Print E-mail

Design and Branding

Carer Assist, a program by the Schizophrenia Fellowship of NSW, is a support service for families and carers of people with a mental illness.

Carer Assist needed to ascertain the effectiveness of its services and carer opinions as to what improvements could be made. They contacted Zadro Communications to manage an Evaluation Survey, including its research methodology, all communications to carers and families, and analysis of the results.

Zadro Communications wrote a strategic survey to acquire clear and relevant data, while presenting it in a friendly and sympathetic tone. An e-newsletter template was designed with vibrant and positive imagery that matched Carer Assist's brand identity (see below). Zadro managed the announcement of the survey and encouraged responses through a series of these e-newsletters. Finally, Zadro analysed the results, drew key findings and presented Carer Assist with a detailed report.

The e-newsletters appealed to readers who responded to the survey with enthusiasm. Zadro's survey questions produced valuable information for Carer Assist, including plenty of constructive feedback. The project strengthened the relationship between Carer Assist and its carers, while providing the organisation with renewed direction and focus to improve its services.

Carer Assist