Avocado Group PDF Print E-mail

Design and Branding

Avocado Group provides inspired event cuisine for corporate events, gala dinners and weddings, at a range of Sydney's finest venues.

Avocado Group had just moved to a new location within Tattersalls Club Sydney and was in need of a modern brand refresh to reflect the creativity and inspiration of its catering. A branding extension strategy was also required, to incorporate the numerous venues Avocado Group partners with to cater for events.

Zadro Communications worked closely with Avocado Group to brainstorm a branding concept and tagline that conveyed the caterer's values and goals. Our in-house graphic designer interpreted the brief and developed a number of great options for Avocado Group, which were fine-tuned until the client was completely happy with the result. Zadro Communications also developed a style guide.

The Avocado Group team is now embracing its stylish new look which has been rolled out through all the new collateral, including the catering team's banquet jackets, catering vans, e-newsletter and the upcoming website refresh and has resulted in lots of positive feedback about the new branding.

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