Z Connections | Edition #17 Jun10 | The Associations and Charities Special Edition

Case Studies

Case study 1 - NSW Multicultural Health Communication
Marketing collateral

NSW Multicultural Health Communication is funded by the NSW Department of Health. It provides information and services to help health professionals communicate with people from non-English speaking communities throughout NSW.

We worked with its team to provide copy and design services that support their campaigns on healthy eating and problem gambling. For this work, it was vital to ensure consistency from other elements of their campaign through the collateral we created, and also to have strong design concepts to communicate the message both with words and visually.

Case study 2 – Carer’s Assist
Design and Branding
Carer Assist, a program by the Schizophrenia Fellowship of NSW, is a support service for families and carers of people who live with a mental illness.

Carer Assist needed to evaluate the effectiveness of its services provided to carers. We managed the process of a state-based Evaluation Survey, including developing the survey, the  communication to carers and families inviting them to complete the survey, the analysis of the results and the sending out of the results.

An e-newsletter template was designed with vibrant and positive imagery that matched Carer Assist's brand identity.

Our survey questions produced invaluable information for Carer Assist, including plenty of constructive feedback. The project strengthened the relationship between Carer Assist and its carers, while providing the organisation with renewed direction and focus to improve its services.
 

Case Study 3 - Youth Safe
Collateral and logo

Youth Safe is an independent, non profit organisation that addresses safety across settings where young people get injured, including roads, railways, workplaces, sport and recreation venues.

We helped Youth Safe launch SafeClub; a sports training program designed specifically for community sports clubs to achieve safer practices and a harm-free environment. Collateral included a brochure to advertise the program, a Safe Club Participant Manual for community sports clubs administrators and an invite to club members to participate in SafeClub training. The messages and style were consistent across the collateral and helped to establish a recognisable brand.

Case study 4 - ASOFIA

ASOFIA is the voice for the Australian Shop and Office Fitting Industry. We worked with ASOFIA on projects including the relaunch of its website and promotion of its upcoming National Conference. We took on the marketing, PR and advertising for the website relaunch, educating members, other stakeholders and trade media about the site’s value as a resource for everyone in the industry.  Members and guests were enticed to the National Conference through a persuasively written and designed brochure, as well as extensive articles published in relevant industry magazines.

Read more about our Services and completed projects in the Not for Profit and Association Sector.

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