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| A List Guide |
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Public Relations A List Guide is the A-Z Guide for organising evens in Australia. It is a stylish and comprehensive guide to the best venues, suppliers and activities available. It is available in a printed guide covering all of Australia and online at www.alistguide.com.au. A List Guide invested heavily in the development and launch of a new interactive and web 2.0 site. The new site boasts many new features including an Industry Leaders section, real-time reservations at restaurants, job board and more. The A List Guide Australia 2010 book launched in January has 30% new content. Zadro Communications carried out a three-month public relations campaign to promote the existence of the new book and website. Media releases were written and distributed to over 75 media outlets across Australia including industry specific, regional, mass and online media. Fifty industry leaders were approached to be featured in the industry leaders section of the website. Copy was edited and images were collated for this. We also launched the A List Guide's Facebook and Twitter account; we wrote content, angles and suggested the promotion of the social media channels through other communication mediums. Media took up the story. Examples include the new book listed as a 'hot product' on a major industry website and included as a story item on numerous e-newsletters. A major Asia-Pacific media house distributed the story as well. The social media strategy was launched, and copy for up and coming wall posts regarding competitions was written. In the first week of launching, the website contained 15 profiles of industry leaders.
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- "It’s been great working with Zadro Communications on my website and the end result has definitely proved to be of great value..."
- "It is refreshing to work with a team of people that not only really want to understand your business, but are keen to play an integral part in your business..."
- "I would like to express my gratitude for the contribution of Zadro Communications to the public relations and communications campaign for the launch of A LIST Guide Australia..."
- "Zadro Communications looks after all my communication, marketing and PR needs – and as a result has changed the face of my business..."
- "Zadro Communications embodies a true spirit of enthusiasm and exhibits genuine delight in the work they do for Almost Famous..."
